Sweeteners are widely used to replace sugar in diet and low calorie products within the food and beverage industry. However, many consumers are still worried about these ingredients. So, what are the facts behind low calorie sweeteners?
Food and drink manufacturers are ‘shooting themselves in the foot’ by continually advertising products with ‘no artificial’ labels, says Hans Heezen, chairman of the International Sweetener Association.
Many British consumers still regard sweeteners with suspicion, although in practice, very few actively avoid products that contain them, according to research commissioned by the British Nutrition Foundation (BNF).